This figure, he reasons, is more in line with the rates of reimbursement for digital products - and what Amazon pays the author for their e-book.Ĭurrently, audiobooks have around 6-7% market share of all books sold in any format, but this is not necessarily the case with all authors. After struggling to find any publisher who wouldn’t just on-sell his books to audible, Sanderson contends “Audible runs this town, and they set the rates.” While he can’t detail his deal with Spotify (silenced by an NDA) he does clarify what the terms of his deal with Speechify were - a whopping 70% cut. Audible is currently the largest retailer of audiobooks in the world, and there are no real competitors, allowing them to set any margin they please.
Amazon revolutionized the printed book industry with the Kindle and e-books and has now cornered the market on audiobooks with Audible. Sanderson also discusses in his State of Sanderson post the lack of market forces allowing Audible to increase its profit margin (on very little outlay) and explains the better deals he got with Spotify and Speechify. RELATED: 10 Bestselling Fantasy Novels of the Last 10 Years
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